起源於1910年的『永盛米粉』,堅持用100%純米做米粉,對於米粉有著濃厚的情感,更將純米粉創造更多樣化口味,堅持呈現天然原味。秉持傳承百年的傳統工藝,堅持以台灣在來米製作純米米粉,不添加化學香精,無漂白,純手工,用心做出優質的好米粉。

"Yung Shen" originated in 1910's, Our rice noodles made with 100% pure rice. Because full of a the passion with rice noodles, we create more diverse tastes with the natural flavors. Uphold the heritage of centuries of traditional crafts. Adhere to Taiwan to produce pure rice flour, no additives chemical flavor, no bleach, handmade, put a lot of times to make a quality rice noodles.

Step 1

品牌診斷Brand Diagnosis


永盛米粉傳承百年歷史,商標略顯複雜且沒有標準字體的規範,在延伸應用與包裝上並未有統一形象。基於日後推廣與拓展海外市場考量,永盛米粉希望重塑品牌形象,讓品牌形象完整且具有ㄧ致性的企業識別,並完整延伸到包裝與周邊相關品項設計。
Yung Shen rice noodle factory is over the century-old manufacturer. The trademarks is complex and there is no standard font specification to extending the application does not have a unified image and packaging. Based on expansion of overseas markets for future considerations. Yung Shen looking for the new brand image, so that the brand image is complete and reshape of corporate identity extends to packaging design and related peripheral items.

Step 2

品牌重新調整策略與分析 Strategy and Analysis

Step 3

市場分析Market Analysis

透過銷售市場分析與消費者購買米粉喜好...等因素歸納出永盛米粉品牌優勢以具手藝傳承與健康飲食特點形象定位。
Analysis and consumer preferences ... Yung Shen factory has history and local heritage features. Healthy eating image positioning through sales market.

Step 4
品牌核心Brand Core

健康米粉的領領者Healthy rice noodles leader
藉由分析永盛米粉市場特色與優勢,以天然健康米粉的品牌形象切入市場。
By analyzing the characteristics and advantages Yung Shen rice noodles market to natural health brand rice into the market.
Step 5
品牌價值Brand Value




保留傳統純手工製作過程
Retain the traditional handmade process
Step 6
品牌定位與設計策略Brand Positioning & Design Policy


根據品牌分析與規劃之後,透過設計專業觀點執行品牌圖像建構與系統化架構。
Based on brand analysis and planning, through a systematic design and professional point of view to provide complete brand image.
Step 7
設計概念Design Concept


農民耕種+永盛製作+消費者健
康Peasant cultivation + Yung Shen production + Consumer Health

取永盛英文Yung Shen 的字首"Y "為基本設計主軸,Y切分出來的三面區塊各自象徵為永盛+農民+健康。圓形代表新竹的日曬;"Y"重複線條象徵米粉一絲絲型態,除了彰顯米粉行業的辛勞與堅持,符碼簡潔大方。
We took Yung Shen first letter "Y" for the main design elements, It divide to three parts each of which symbolizes three sides ----" Yung Shen + Farmers + Health." The repeating lines symbolize the noodle, also highlight the rice industry for toil and insisted simple with cultural meaning.
Step 8
標準字設計Logotype Design

中文字是用書法方式表現,傳遞出氣韻、手感勁道,也間接帶出食物給人的100%純米天然的手作意象。
Chinese corporate font are use chinese penmanship to present, it shows handmade artistically and rich texture.
Step 9
企業系統Corporate Image System
Step 10
企業識別應用
Corporate identity applications
Step 11
包裝設計Packaging Design

普通款General Box

利用『Y』符碼大量重複排列於包裝上,排列成晒米粉用的竹網意象,讓我們再次體驗新竹米粉的古早味與人文歷史。
Used the "Y" symbol repeat over and over the image became a traditional weaving bamboo drying nets. It make us to experience the culture and ancient Hsinchu rice noodles again.
Step 12
包裝設計Packaging Design

有機禮盒Organic Gift Box

禮盒只提供有機米粉。依舊用線條元素勾勒出『原食材之形』與『原食材之色』呈現食物的味道,增添天然健康新氣息。

The gift box are only provide organic rice noodle. Use line to sketched out "raw food shape" and use "raw food color" add on the box, we only give you natural and healthy original food flavor noodles.
Step 13
品牌效益Brand Benefit

透過一致的品牌識別設計,商標的更精準的設定,永盛米粉都將具有易辨識的視覺形象;因為永盛堅持自然與健康的形象,未來無疑將成為新竹米粉的第一把交椅。
Through complete the trademark and more brand identity。Yung Shen will have recognizable visual image; because insist on natural and healthy, Yung Shen will become the No.1 of Hsinchu rice noodle.
Step 14