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Project 2015 特色產業地圖/周邊

Category 編排/視覺設計

Client OTOP 地方特色網

地方產業發展近年在中央各部會及地方政府之重視與資源投入輔導推廣下,地方特色產品品質、設計與創新皆有明顯地提升,為臺灣地方特色產業注入一股創意活水。

臺灣地方特色產業經過20多年來的淬鍊與發展,已培養出許多極具地方特色魅力之亮點企業與區域,並累積充滿臺灣原真性之地方特色遊程,亦是吸引國際觀光客來臺及帶動國內消費重要之利器。地方產業發展之行銷策略,需要兼顧國內、外市場通路,並做策略性布局,提供滿足消費者需求之服務,方能為地方業者帶來實質的效益,協助臺灣地方產業提升國際市場能見度及市場占有率。

With the attention of Taiwan central and local governments, and the resources invested in the development of local cultural industries in recent years, the quality, design and innovation of local cultural products have shown obvious enhancement. This has ㄇturn injected lively creativity into Taiwan local cultural industries.

Through over 20 years of development, Taiwan's local cultural industries have fostered many outstanding enterprises and localities rich in local charm. They have also accumulated many featured tours full of Taiwanese authenticity to draw international tourists and drive domestic consumption. The marketing strategy behind the local cultural industry development requires a balance of domestic and foreign distribution. With strategic planning, it offers consumer-satisfying services, brings local proprietors substantial benefits, and enhances the international visibility and market share for Taiwan's local industries.