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Project 柚花茶手信

Category 包裝盒型結構設計

Client 綠木由心

包裝盒型結構設計3+2 Design Studio

宜蘭縣冬山鄉特產「柚花茶」,自成一格台式花茶。業主與農友共同將以往觀賞用的柚花再度利用,與茶葉一同燻焙,發展出的新產品。柚花的獨特香氣與茶香充分融合,創造出意想不到的清爽口感。

「綠木由心」此系列品牌著重於「柚花」與「茶」雙重結合,於是將包裝設計成整棵柚子,視覺強調真材實料之外,也可讓消費者捧在手掌心,彷如細聞茶香,達到視覺與嗅覺雙重奏。同時,為了響應環保,我們也希望讓包材不再是一次性的紙張,後續可放置小植栽的空間。

Dongshan Township is in Yilan County and specialized in producing Pomelo Flower Tea, the unique Taiwanese flower tea. Businessmen and farmers transferred ornamental flower into a new product by baking with tea leaves, the pomelo fragrance is blended with tea and present a refreshing taste.

The goody series products are emphasized on the combination of pomelo flower and tea, so we make the package design as a pomelo, to deliver the image that products are made from real materials. By holding the product, consumers can smell the fragrance as if they took a real pomelo. Besides, to promote environmental protection idea, the package can be recycled and as a container for potted plant.