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Project跳舞牌

Category 包裝設計

Client 吳福洋針織股份有限公司

『吳福洋針織』自1928年開始從事襪子志業,至今逾百年歷史,始終堅持好品質提供給消費者,即便面臨大陸低價劣質材競爭,仍可堅持創業理念與落實。關鍵在於企業經營中,除了高品質與專業之外,多元化經營也是扮演重要角色。一來從企業本身織襪產業所衍生出多種款式與跨品牌合作,加上跨足女性潮流市場,以『跳舞牌』自居放眼全球,名稱源自1935年,祖先取得日據政府的商標登錄,登記「跳舞牌/Gofukuya」高級手工蠶絲襪,推敲當時背景文化,適逢30~40年代,達官貴族交際應酬必備的女性織襪。

『品牌風格』除了強調當時上海風格之外,加以衍生幻化成時尚與層次的變化感,朝向繽紛浪漫的精神之外,『識別圖像』以簡單與直覺的跳舞姿態,強調姿態美妙與手勢細膩動作,整體將設計以幾何與流線動態化,讓品牌的感覺更直接與消費者溝通,一起舞動人生。

Wu Fu Yang Knitting CO., LTD. started socks business since 1928, insisting to provide quality precuts to consumers. Although encountered cutthroat price competition from China, Wu Fu Yang company still carry out their concept and ideal. Besides high quality products and professional skills, diversification strategy is a key point to improve industry operation. From creating different types and styles products to making crossover cooperation, Wu Fu Yang Company extends original socks knitting industry field, and launches into women fashion market and creates another new brand called Gofukuya. Gofukuya is originated from Japanese-Occupied Period in 1935, the ancestors registered as a high class handmade natural silk socks brand, we think over that the women silk socks were popular with nobles in that period.

For brand style, we emphasize on the Shanghai modern trend in that time, and add fashionable, romantic and alive style elements. Besides, to make emphasis on beautiful posture with delicate hand gesture, the identification picture is a simple but vivid dancing girl. The design is combined with geometry concept and fluent lines, it expresses the motion is symbolizing interaction with consumers, to dance and feel life.