Wu Fu Yang Knitting CO., LTD. started socks business since 1928, insisting to provide quality precuts to consumers. Although encountered cutthroat price competition from China, Wu Fu Yang company still carry out their concept and ideal. Besides high quality products and professional skills, diversification strategy is a key point to improve industry operation. From creating different types and styles products to making crossover cooperation, Wu Fu Yang Company extends original socks knitting industry field, and launches into women fashion market and creates another new brand called Gofukuya. Gofukuya is originated from Japanese-Occupied Period in 1935, the ancestors registered as a high class handmade natural silk socks brand, we think over that the women silk socks were popular with nobles in that period.
For brand style, we emphasize on the Shanghai modern trend in that time, and add fashionable, romantic and alive style elements. Besides, to make emphasis on beautiful posture with delicate hand gesture, the identification picture is a simple but vivid dancing girl. The design is combined with geometry concept and fluent lines, it expresses the motion is symbolizing interaction with consumers, to dance and feel life.