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Project永盛米粉包裝設計

Category 包裝設計

Client 永盛米粉工廠

『永盛米粉(蕃茄/芋頭/南瓜/紫心地瓜/香菇/黃金地瓜)』為市售禮盒款 ,繽紛色彩完整呈現食材口味,且運用米粉一絲一絲的線條勾勒出食材樣貌;整體伴手禮替新竹在地增添新氣息,訴求製作程序繁複費時,永盛米粉同時擁有「十七道工法」傳統製程,造就天然健康的米粉,跳脫傳統米粉包裝既定的形象,本次融合新的視覺元素與手作感,完整詮釋伴手禮的本質。

視覺設計將『永盛米粉』用心製粉的美味感動呈現在系列包裝上,以兩種不同消費族群,透過設計風格區隔化,分別代表不同市場,賦予商品文化的內涵。 『永盛米粉(白米&糙米&養生&有機)』為市售一般通路款,包裝設計上採用簡易的包裝結構,利於包裝食材;外觀視覺上利用『Y』符碼,結合傳統曬粉的編織竹器,共同呈現於包裝上,給消費者吃的健康與精緻感,讓人無不懷念起新竹米粉的古早味。

For gift series, it includes Tomato, Taros, Pumpkin, Purple Potato, Mushroom, Golden Sweet Potato, we outlined the material shape with the line of rice noodles, and the colorful packages completely display original food taste. Young Shen insists complicated and traditional seventeen steps process to produce the most natural and healthy rice noodles, we integrated handmade quality with new image, to break with old and stereotypical image of package, the new visual design expresses essence of local specialty.

The visual design of Young Shen Rice Noodles on package delivers touched taste and dedication to products, and it achieves market segmentation through working out different design styles, dividing consumers into two groups. For normal series, it includes White Rice, Brown Rice, Healthy and Organic. The package design is simple, but presents healthy and delicacy by applying Y sign to bamboo weaving patterns, to recollect the reminiscence of Hsinchu rice noodles.