• alt text
  • alt text

Project一日美 金針花

Category 包裝設計

Client 好農集食品

來自花蓮山坡特產的金針花,包裝設計概念源自於金針花又稱為「金針」&「黃花菜」&「忘憂草」,由於花形美麗又有「一日美人」的美名,故而取名為「一日美」,外包裝透過簡單的牛皮紙,張呈現出手做感與環保呈現給消費者,讓消費者感受到包裝具有人情味,以及農民辛勞種植金針花但同時享受大地氣息的感受,正符合好農集食品的自然與健康品牌形象。

Day Lily is the local specialty in Hualien, and because of its beautiful flower shape, it also called Day Beauty. To present handmade feel and environment protection concept to consumers, we used craft paper material to create a package for Day Beauty, besides conveying human warmth, it let consumers feel the effort from famers and atmosphere from nature at the same time, it is just like the image of Hualien Health Food Store, Nature and Health.