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Project黑金塊 手工黑糖

Category 包裝設計

Client 好農集食品

針對花蓮好農集「黑金塊」包裝設計視覺上,有如一顆顆黑色磚的塊體,黑糖塊結合有機健康與辛勞的概念,彷彿帶消費者進入一片的甘蔗園,看著農夫們揮汗之餘,身上顯露出健康古銅色的皮膚,充份地感受到甘蔗旺盛的生命力。好農集在栽種的過程真的很辛苦,堅持用最天然的東西,產出健康的黑糖塊 給予消費者品嚐食用,同時將「有機黑糖」通過政府有機的認證,可謂真正天然健康的黑糖。

Black Sugar Cubes from Hualien Health Food Store looks like every single black cube, they symbolize health and toil of farmers, the design expresses a concept that famers work hard and shine their bronze-colored skin in Sugarcane field, let consumers feel the energetic power from Sugarcane. For Hualien Health Food Store, it is really a hard process for planting, but to present most natural black sugar cubes to consumers, they make much effort on it and got organic certification from government, what they sell is pure health.