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Project紅烏龍茶

Category 包裝設計

Client 正一茶園餐坊

正一茶園紅烏龍茶包裝設計概念源自於推廣紅烏龍為好茶,絕對是好菜,鹿野茶是台東的好地方,這樣的理念執行,因此外包裝上以鹿野地方特色熱氣球為主視覺,以一鄉一特色概念,藉以熱氣球呼應消費者對於鹿野之印象,造型用色簡約、與永安村的特有熱氣球活動作為主要構圖,風格使用手寫的筆觸,元素、色彩簡潔有力,水墨的線條帶出熱氣球的動感並有向外吸引的意象,黑紅兩色單純但對比性強,容易引人注目,後續在各種媒介上的應用變化也富潛力。整體設計跳脫台東茶葉既有印象,表現出更寬廣的視野,像熱氣球一樣分享幸福給來台東遊玩的人群,分享著茶園的茶香。

Zheng-Yi Tea Garden actively spreads an idea - Red Oolong is a good tea, absolutely good. Taking this idea as the source of inspiration to design package, and to express Lyee Tea is from a good place, Taitung, we adopt hot air balloon as the main visual figure, and let consumers make response to the image of Lyee. The shape and color is simple but powerful, the hand-painted ink lines bring out the active and attractive feeling. Red and black color is contrast and attractive, also it is easy to use and present on different media. To get away impression and make it be refreshing, what it shows is a wide vision, to share the happiness with people visit Taitung and invite them to enjoy the fragrance from Zheng-Yi Tea Garden.