• alt text
  • alt text
  • alt text
  • alt text

Project垂鹹三尺,嚐嚐久久

Category 包裝設計

Client 金源商號

垂鹹三尺-客家鹹豬肉主打 一想起就忍不注口水的好滋味"是金源鹹豬肉的特色,鹹豬肉以大量的鹽來醃製的肉,在古代可使豬肉的保存時限較新鮮豬肉更長。 現今鹹豬肉隨著飲食習慣的改變,名為鹹豬肉卻不死鹹,帶有獨特的香味,以新鮮的五花肉片,佐以獨家特製秘方醃製入味後,真空包裝急速冷凍,以確保肉質保有鮮度及彈性。 故其特色,取名垂鹹三尺鹹豬肉,在包裝上主視覺以插畫方式傳達呈現,在整個包裝盒上以全新的風格 將金源商號從傳統的行銷方式帶入另一個新的時代。

Have Your Mouth Watering – Hakka Salt Pork The main characteristic of Jin-Yuan Salt Pork is that once you think about it you can't stop mouth watering. In ancient times, people have pork salted to keep fresh and extend shelf life of pork; nowadays, with the change in eating habits, though it is called salt pork, it is not terribly salty, but with a typical flavor. Fresh side pork is seasoned with exclusive formula and marinated for a long time, then to make quick freeze vacuum packaging to ensure the freshness and springiness of meat, and it is same as name, Have Your Mouth Watering. To illustrate imagery with pictures on package, presenting a brand-new style, and it brings Jin-Yuan Store into a new age.

嚐腸久久-客家香腸,設計中想傳達的是,當那烤好後熱騰騰、紅通通的香腸送入口中一口一口咀嚼的幸福感 ,新鮮好吃的美味香腸一吃就讓人上癮,熱呼呼的白飯搭著煎烤香噴噴的香腸,那肉汁與米飯香超契合的美妙滋味,每口都讓味蕾達到滿足,手工製作出的細膩口感,是機器所無法製作出來的那一味。因此在包裝的設計概念上以客家美食特色「鹹」、「香」、「肥」為元素,取名為嚐腸久久,包裝上主視覺以插畫方式傳達,呈現在整個包裝盒上以全新的風格 ,將金源商號從傳統的行銷方式帶入另一個新的時代,更以大紅色系呈現吉祥送禮等時宜的意象。

Hakka Sausage, this design image wants to convey the happiness of chewing hot and red sausage, just can't stop biting fresh and tasty sausage. Juicy sausage matches hot rice perfectly, it satisfies your taste bud with every bite, and the fine and delicate mouth feel can't be replaced by machinery manufactures. The idea of design is putting emphasis on Hakka gourmet characteristics, salted, aromatic and rich, to illustrate a brand-new style with pictures, bringing Jin-Yuan Store from traditional age into a new age. Pictures match with red color as a lucky imagery, and it is well suited for gift.