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Project 花獻客紅烏龍茶

Category 包裝設計

Client 新峰茶莊

鹿野紅烏龍茶,將「紅烏龍」跳出福鹿茶「早春晚冬」的優勢,以發酵技巧的改變來區隔市場,茶湯水色帶橙紅,滋味甘醇、滑潤,帶出紅茶溫醇香氣為主要特色, 包裝設計概念取自於「以茶甘在心不在口」這樣的想法為概念,為融合老茶新意,在包裝設計上,特別在視覺上面以傳統刻印圖像字體,而在茶罐四周環繞著台東特色野生物種,講述在品嚐寶島茗茶,堅持走自己的路,講述自家茶的新峰特色,傳達堅持傳統與茶甘的紅烏龍。

Lyee Red Oolong Tea takes the advantage of characteristics from Fulu Tea, and to make difference by changing fermentation technique, the tea is with orange red color; it tastes natural sweetness, smooth and brings out the rich fragrance of Red Tea. The package design is inspired by the idea "Taste the tea and sweet your heart", to blend a new idea into old tea. Printing traditional Chinese inscription on package with Taitung wild animals pictures, presenting the spirit to insist on its own way, tasting Taiwan fine tea and promoting features of hometown Shinfong, the tradition and sweetness of Red Oolong.