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Project 方格氏

Category 品牌設計

Client 蕈優科技農場

20多年以來,『蕈』不斷堅持用最好的品質提供給消費者,對於自身所生產之太空包/菌瓶,總計需8個步驟,後續養菌期25天,加上出菇期 20天;培育過程中,均採用最佳的生長環境/材料與純水質,細心呵護每一個菇種。

公司共分成四大部門,包含:『菌絲體』由[蕈優生物科技];『新鮮菇』由[優菇客];『園區樂活』由[魔菇部落]以及『方格氏』- 以『加工類』產品為主。

『方格氏』品牌背後的意涵,主要是將『優質菇做後續加工與100%加值處理』,呈現出不同於一般食用菇的樣貌;我們期盼將以更多元的姿態與應用層面,出現在您的日常生活當中。

關於『方格氏』品牌命名與設計的概念,主要將『Fungus/菌』轉化為『方格氏』,代表意義為:方:優質淬鍊,取於分寸之間; 格:專注品格,堅持小處著手;氏:精益求精,品牌姓氏者也。 回歸最單純的訴求,同步透過圖像標誌設計,將『F/字首』&『顯微鏡/放大』結合,透過整體圖像呈現『菌瓶』起始源頭的概念,以菌種為根基,表達萃取最精華的部分。

『方格氏』將菇種優質特性發揮的淋淋盡致,您將會看見從內而外的改變。

Fangu's Biotech has insisted on providing the best quality products to consumers for over 20 years, to cultivate fungi and mushroom bulk bag through 8 steps. Carefully taking care every kind of mushroom in best growth environment and adopting pure water for 25 days of cultivation and 20 days of fruiting process.

There are four companies belong to the group, Q-YO Bio Technology Co., Ltd. that is for cultivating mycelium; Orgunic, the company mainly grows fresh mushrooms; Magical Mushrooms Tribe is a LOHAS theme park, and Fangu's Biotech is engaged in processing products.

Regarding to the name and concept of the brand, it is originated from Fangus, and we took the similar pronunciation as the Chinese brand name. The spirits of the brand are quality, concentration and refinement, tracing back to the original root of mushrooms, and to extract the finest essence. To present the vivid image of the brand business, the logo design combines the prefix F and fungi are magnified under a microscope. Fangu's Biotech presents the advantage of fungus and makes you beautiful inside and outside.

 

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