關於『方格氏』品牌命名與設計的概念，主要將『Fungus/菌』轉化為『方格氏』，代表意義為:方：優質淬鍊，取於分寸之間; 格：專注品格，堅持小處著手;氏：精益求精，品牌姓氏者也。 回歸最單純的訴求，同步透過圖像標誌設計，將『F/字首』＆『顯微鏡/放大』結合，透過整體圖像呈現『菌瓶』起始源頭的概念，以菌種為根基，表達萃取最精華的部分。
Fangu's Biotech has insisted on providing the best quality products to consumers for over 20 years, to cultivate fungi and mushroom bulk bag through 8 steps. Carefully taking care every kind of mushroom in best growth environment and adopting pure water for 25 days of cultivation and 20 days of fruiting process.
There are four companies belong to the group, Q-YO Bio Technology Co., Ltd. that is for cultivating mycelium; Orgunic, the company mainly grows fresh mushrooms; Magical Mushrooms Tribe is a LOHAS theme park, and Fangu's Biotech is engaged in processing products.
Regarding to the name and concept of the brand, it is originated from Fangus, and we took the similar pronunciation as the Chinese brand name. The spirits of the brand are quality, concentration and refinement, tracing back to the original root of mushrooms, and to extract the finest essence. To present the vivid image of the brand business, the logo design combines the prefix F and fungi are magnified under a microscope. Fangu's Biotech presents the advantage of fungus and makes you beautiful inside and outside.