Wu Fu Yang Knitting CO., LTD. started socks business since 1928, insisting to provide quality products to consumers. Although encountered cutthroat price competition from China, Wu Fu Yang Company still carries out their concept and ideal. Besides high quality products and professional skills, diversification strategy is a key point to improve industry operation. From creating different types and styles of products to making crossover cooperation, they extended original socks knitting industry field, and Wu Fu Yang Company launched into women fashion market and created another new brand called Gofukuya. Gofukuya is originated from Japanese-Occupied Period in 1935, the ancestors registered as a high class handmade natural silk socks brand, we think over that the women silk socks are popular with nobles in that period.
For brand style, we emphasize on the Shanghai modern trend in that time, and add fashionable, romantic and alive style elements. Besides, to make emphasis on beautiful posture with delicate hand gesture, the identification picture is a simple but vivid dancing girl. The design is combined with geometry concept and fluent lines, it expresses the motion is symbolizing interaction with consumers, to dance and feel your life.