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Project 集瓷

Category 品牌設計

Interior designarchipelagos

Client 新旺集瓷

幸福與記憶的新瓷彙
集:匯集幸福;
瓷:記憶瓷彙。

集瓷,「集」字匯集「在地、人文與創新」的三合概念;「瓷」字彙集「台灣元素、生活記憶與材質研發」三角連結;「集瓷」,匯集幸福(Now)與記憶印象(Past),連結過去與現在,共同搭起溝通橋樑,傳遞出新瓷彙,產生幸福的共鳴。

集瓷,至今10年的經驗累積,產品總是能帶給人另一種不同的溫度與生活體驗,讓陶瓷不再只是陶瓷,而是賦予新的使用者經驗與感受永垂不朽的技藝,透過載體本身與消費者直接「溝通」,相互交流傳遞另ㄧ種不同的感官層次。

集瓷,同時喚起自小時候的記憶,到聽大人說故事與天真夢想,蒐集從小到大最美好的記憶點;另外,集瓷也多一份台灣鶯歌在地的人情味,除了讓人深深體會到幸福的滋味之外,也進而創造出『幸福與記憶的新瓷彙』。

Brand New Pottery Collection of Happiness and Memory
Collection – collect happiness
Pottery – memory pottery

Cocera, is literally Ji Ci in Chinese characters, and it is a brand new concept. Ji means concept collection of locality, humanity and innovation; Ci means connection of Taiwanese elements, life memories and material research. Cocera plays a role to connect the happiness (Now) and memories (Past), builds up the communication medium to link the past and modern lives also conveys the "new pottery collection of happiness and memory"

Cocera, a brand which has ten years history, the products always bring people different temperature and life experience, make the pottery is not only a pottery but lasting artistry and life touch. Cocera communicates with consumers directly through products as the medium, to express unusual sensory state.

Cocera helps people to recall their memories in childhood, it including stories heard from adults and lovely dreams, let people collect beautiful memories from childhood. Besides, Cocera owns local human touch and warmness in Yingee, Taiwan, makes people experience happiness deeply and creates a brand new pottery of happiness and memory.