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Project 永盛米粉工廠

Category 品牌設計

Client 永盛米粉工廠

起源於1910年的『永盛米粉』,堅持用100% 純米做米粉,對於米粉有著濃厚的情感,更將純米粉創造更多樣化口味,堅持呈現天然原味。秉持傳承百年的傳統工藝, 堅持以台灣在來米製作純米米粉,不添加,無漂白,純手工,用心做出存古風且優質的好米粉。透過本次設計強調「堅持古法,傳承美味」的概念,延伸至『永盛米粉』的品牌精神與識別設計,以書法字體呈現美學價值,同時以Young Shen英文字首「Y」為形象主軸設計,並結合新竹傳統曬米粉竹編元素,轉化為極簡的品牌符碼,劃分三大元素(農民耕種精神/消費者權利/百年技術傳承),視覺完整淬煉永盛米粉細緻內斂精神。

Young Shen Rice Noodles Company was established in 1910, they insist on making rice noodles with 100% pure rice, and pour their heart into products, only present natural taste to consumers. Selecting best Indica Rice powder in Taiwan to make pure rice noodles with one-hundred years traditional craft, no additives, without bleach, what they only have are pure handmade traditional tasty rice noodles. For this company, we extended the concept of passing down dainty with ancient skills to make brand spirit and visual identify design. To present beauty through Chinese calligraphy, and we also used prefix of company name, Young Shen, as the main image, made it combine with bamboo patterns, transferred Hsinchu traditional sun-dry rice noodles image to brand symbol. It expresses three points, spirits of famers, rights of consumers and heritage of one-hundred years skills, the visual design completely presents staid and mellow spirit of brand.