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Project 郭元益糕餅博物館

Category 品牌設計

Illustrative designStanley Dai 史丹力夫

Client 郭元益糕餅博物館

百年歷史的郭元益,透過本次計畫重新設定市場定位並為郭元益糕餅博物館塑造新形象塑造後,再度與消費者做連結與溝通。設計概念源自「一根扁擔」的傳奇故事琢磨發想起,象徵著傳統餅食文化與傳承的搖籃,設計符碼訴說著東方重禮節之美德形象。整體視覺外框結合兩種意涵:扁擔和中西糕餅的形狀結合而成,在中間字體設計上採用典雅線條凸顯糕餅二字;整體結合了東西方元素,呈現糕餅博物館的豐富的文化性與多元專業的發展。企業識別象徵郭元益企業正由內向外,發展新的枝芽與經營策略。

Kuo Yuan Ye has over one hundred years of history, it resets marketing position and represents a new image of Museum of Cake and Pastry, to build a connection with customers. The design concept is from the original story "A shoulder pole" of Kuo Yuan Ye, and it symbolizes a cradle that Kuo Yuan Ye carries traditional culture and heritage of Taiwanese pastry. The sign we designed conveys etiquette of eastern virtues, the outer frame is a shape combination of shoulder pole and pastry, and to emphasis the Chinese characters in the middle with elegant lines. The corporate brand identity design combines western and eastern elements, it presents rich culture and multiple developments of Kuo Yuen Ye Museum of Cake and Pastry, it also symbolizes Kuo Yuan Ye is expanding into new fields and developing new strategies.