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Project 宏基蜜蜂觀光工廠

Category 品牌設計

Client 宏基蜜蜂生態農場

BeeWise品牌命名代表著蜜蜂智慧與生活體驗館的形象,靈感取自埔里宏基蜜蜂生態農場,長久以來製作純淨天然蜂蜜為主,圖像與色彩設計上以年輕化與活潑感帶動整體企業識別,其中將蜜蜂築巢的六角型態蘊含在字體設計當中,最終以蜜蜂8字形飛舞的路徑勾勒出微笑的曲線。

BeeWise this brand name symbolizes the wisdom of bees and the image of life experience museum, the inspiration is from the devotion of Hung Gee Bees Farm to make nature and pure honey. To use young, energetic picture and color as the brand visual identity, to integrate hexagonal shape of honeycomb into characters, and perform it like bees dance in an 8-shaped figure, then end with a curve line as a smile.