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Project 田野挑茶

Category 品牌設計

Client 晉英實業有限公司

「田野挑茶」這個品牌,以「田野」為起點;以「挑茶」為終點,用「精挑細選」來挖掘真正茶味;我們懷著發揚台灣茶與製茶工藝的初衷,用「挑起的心」來倡導台灣茶葉的真善美。 「田野挑茶」基於這個品牌宗旨,我們使用古樸與創新來詮釋我們的產品,我們使用道地正統的文山包種茶葉,考究其「茶香、茶湯、喉韻」,然後以此茶為底,運用天然的花草材料,以創新的思維,精心調製出包種花茶,讓優質精緻的茶飲更加容易融入我們的日常生活,讓這「開門七件事」的最後一件事,能夠變得簡單,滋味與品味兼顧。

The brand name "Pick-Tea" expresses our passion for the product line. Originating from the "field" and ending by "tea picking", our close attention to detail from the start to the finish expresses the true essence of Formosan Tea. With the principal in mind, we present "Pick Tea" with a fusion of classic Chinese ink painting and contemporary simplistic design. By using the finest authentic Wen-Shang Paochong Tea, and by carefully studying its aroma, soup and taste, we managed to create several gourmet herbal teas using only naturally available ingredients. Tea sachets of such high quality make enjoying a cup of tea a simple daily task, but at the same time satisfying the pickiest taste buds and ensuring great taste.