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Project 喆味

Category 品牌設計

Client 喆味股份有限公司

"喆味"品牌傳遞的,是一種態度,一份真誠且感恩的心情,誠懇地對待所根所長的土地,感受食物承載著大地雨水的豐饒,對揮汗照顧土地的農人跟職人專業付出的感謝。喆味更以微薄的設計能力點綴,重新賦予台灣好人好物新的樣貌,在食材面、在包裝面,都希望讓人重新感受到在地風土的樸實熱情。透過豐盛的水果圖騰表達出最原始的滋味,訴求吃在地與吃當令食材,將飲食回歸到最初,用心品味天(環境)、地(土壤)、人(熱情)共奏之下,譜出一段真切美好的食物樂章。

ZHEWE conveys two concepts – prosperity and simplicity. Prosperity - the abundance of local seasonal fruits. Simplicity - the pure emotion of respect and cherish to this land. Appling both concepts in designing package, the fruit pattern symbolizes the original flavor, and it is an idea to make diet back to the primitive, put emphasis on eating local and seasonal foods. Tasting the original flavor by your heart and enjoy the beautiful fruits that are cultivated by the environment and people in this land